ABOUT US
XY RETAIL
Built for the
Future of Retail.
Redefining the retail continuum - starting now.
We’re not another software vendor. We’re building the foundation for a new era of global retail - where brands move faster, operate smarter, and serve customers like never before.
Our Mission
What Drives Us
Retail isn’t broken. It’s fragmented. Disconnected systems, clunky integrations, and static architectures have slowed down even the most ambitious brands.
We founded XY to change that.
Our mission is simple: To empower modern retailers with a composable, real-time, and enterprise-grade platform that connects every piece of the retail puzzle—from store to supply chain to customer experience.
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Our Story
How It Started
From retail frustration to a unified solution—
this is how XY began.
We’ve been on the inside - watching retailers struggle with aging technology, long rollouts, and a parade of bolt-on tools that never quite delivered.
We knew there
had to be a better way
We knew there
had to be a better way
So we built it.
XY started as a bold idea between engineers, operators, and retail veterans: what if the entire retail stack could be reimagined as a single platform?
Today, XY powers thousands of stores in over 30 countries—connecting POS, OMS, Clienteling, and more through one seamless foundation.
See how XY saved stores tens of thousands of hours and drove millions.
We didn’t want to build
just another POS—
We wanted to build the
foundation of retail’s next decade.
Our Beliefs
What We Stand For
At XY, we don’t just build tech.
We build beliefs into every line of code
Integration
>
Interfaces
Platforms
>
Point Solutions
Experience
>
Transactions
Speed
>
Perfection
Real-Time
>
Retrospective
Smart Teams
>
Big Teams
Interfaces
Platforms
Experience
Speed
Real-Time
Smart Teams
Interfaces
Platforms
Experience
Speed
Smart Teams
greater than
Interfaces
Point Solutions
Transactions
Perfection
Retrospective
Big Teams
Interfaces
Point Solutions
Transactions
Perfection
Retrospective
Big Teams
Interfaces
Point Solutions
Transactions
Perfection
Retrospective
Big Teams
These aren’t just slogans. They’re the principles guiding how we build, how we work, and how we partner.
The Team
Behind the Tech
We’re a group of builders, dreamers, and doers—with deep roots in enterprise systems, global retail, and rapid-scale SaaS.
Susan Jeffers
CEO & Founder
Visionary leader committed to transforming retail from the inside out.
Trailblazer in enterprise platform innovation.
Puneet Arora
CTO
Architect behind some of the world’s largest-scale retail systems.
Fiercely
technical.
Obsessively customer-focused
Fabio Pulidori
Chief Operating and Sales Officer
Seasoned operator and scale architect
Built TIBCO’s European business from scratch and led GTM teams across Silicon Valley’s most iconic tech firms
Global Footprint
Worldwide Impact.
We’re a group of builders, dreamers, and doers—with deep roots in enterprise systems, global retail, and rapid-scale SaaS
45+ Countries
live and supported
1,500+ stores
powered by XY’s platform
$4B+ GPV
processed by XY Retail
Offices
in the US, Italy, & India
Join Us
We’re Hiring Builders
If you’re passionate about reinventing industries, challenging conventions, and building elegant, scalable software - let’s talk.
XY is a place where ideas get
shipped, talent gets noticed, and
impact is immediate.
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Ready to Future-Proof Your Retail Stack?
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Still have questions?
Contact our support team for further assistance.
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Join our Team
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