CUSTOMER STORIES

Powering Global
Omnichannel Retail
for Armani

Luxury Fashion
Global

Discover how Armani accelerated store rollouts, unified commerce, and expanded globally— powered by XY Retail’s modern platform.

500+

stores live across
20+ countries

50%

faster
rollout cycles

99.99%

platform uptime
during global peak events

Modules

POS, OMS, Clienteling,
Reporting

THE CHALLENGES

Scaling Global Retail on— Legacy Tech

Armani needed to modernize its retail infrastructure to support rapid global expansion, omnichannel consistency, and new customer expectations.

Legacy systems were slow to deploy, fragmented by region, and lacked the agility to serve both boutiques and multi-format stores.

THE SOLUTIONS

One Unified Platform.
Built for Speed and Scale.

Armani partnered with XY Retail to replace fragmented solutions with a unified platform. The implementation covered POS, OMS, and Clienteling across multiple global regions—delivering faster onboarding, deep customer insight at the store level, and seamless omnichannel operations.

Modules Implemented

POS
Clienteling
Reporting
OMS

Go-Live Timeline

First pilot live in <6 months; 100+ stores added in Year 1

Industry

Luxury fashion

THE RESULTS

Omnichannel Consistency, Operational Velocity

Armani unlocked faster time to market, unified store and online operations, and delivered consistent experiences across all touchpoints. Associates now use real-time customer profiles to elevate in-store service, while operations teams leverage data for smarter fulfillment and planning.

IMPACT METRICS

50%

reduction in rollout time
for new stores.

25%

increase in loyalty engagement
post-clienteling deployment.

60%

Reduced operational complexity
across global markets.

2x

Improved speed and accuracy in
store fulfillment and returns.

XY Retail has enabled Armani to scale faster, serve smarter, and connect more deeply with our customers—no matter where they shop.

Global CIO, Armani

LOOKING AHEAD

Next Stop—Deeper Insights, Smarter Commerce

Armani continues to expand with XY Retail, bringing more stores and regions onto the platform. Upcoming initiatives include enhanced analytics via RUBI, AI-powered promotions, and deeper integration with global ecommerce channels.