CUSTOMER STORIES

How Boggi Milano launched 140 stores in 8 countries in 60 days.

Luxury Fashion
Global

See how an 85-year-old Italian luxury brand accelerated global expansion without compromising on customer experience.

240+

stores across 61 countries

140

stores launched in just 60 days

Fiscalization

open new locations at record pace

Modules

POS, Clienteling,
Reporting

THE CHALLENGES

140 stores, 8 countries, 60 days. No room for error.

Boggi Milano faced a classic luxury retail dilemma: how to scale globally at speed without degrading the premium in-store experience their customers expected.

The brand needed to launch 140 stores across eight countries—including flagship locations in Milan's San Babila district and New York City—before Black Friday 2024. Each market had different fiscal compliance requirements. Each store needed RFID inventory tracking, mobile POS capabilities, clienteling tools for their signature bespoke tailoring service, and seamless integration with their existing systems.

Traditional retail system deployments take 6-12 months per market. Boggi Milano had 60 days.

The stakes were high: miss the Black Friday deadline and lose critical Q4 revenue. Deploy buggy systems and damage the brand's 85-year reputation for Italian craftsmanship and service excellence.

They needed a partner who could deliver enterprise-grade unified commerce at startup speed.

THE SOLUTIONS

Enterprise scale at startup speed

XY Retail deployed a fully integrated retail stack across all 140 stores in two months—POS, Order Management System (OMS), Mobile POS, RFID inventory tracking, and a custom tailoring application for bespoke garment services.

Speed without compromise:
  • Cloud-native, API-first architecture enabled rapid deployment across multiple countries simultaneously.
  • Pre-built fiscal compliance modules for France, Italy, U.S., and five other markets eliminated months of customization work.
  • All stores went live before Black Friday 2024 deadline with zero critical issues.
Luxury experience at scale:
  • Custom tailoring app integrated directly into POS, allowing store associates to capture bespoke garment measurements and specifications seamlessly.
  • RFID integration with Temera provided real-time inventory visibility across all stores and channels.
  • Mobile POS freed associates from fixed checkout counters, enabling European-style personalized service anywhere in the store.
  • Pay-by-link and flexible checkout options met modern customer expectations without sacrificing brand elegance.
‍‍Enterprise reliability:
  • Customer device ID-based fraud prevention protected transactions across all markets.
  • Android + iOS app support gave associates flexibility in hardware choices.
  • Full fiscal compliance across eight countries from day one.
The platform handled its first major stress test immediately: Boggi Milano processed 334 orders in just a few hours at the Saint-Tropez La Braderie event, a major annual shopping festival where thousands of customers descend on stores simultaneously.

Modules Implemented

POS
Mobile POS
Clienteling
RFID Tracking
OMS

Go-Live Timeline

60 days from contract to 140 stores live across 8 countries

Industry

Luxury Fashion Retail

THE RESULTS

Live before Black Friday. Flawless ever since.

140 stores live in 60 days – A record-breaking deployment timeline in luxury retail, enabling Boggi Milano to hit their critical Black Friday revenue window

8 countries, full compliance – France, Italy, U.S., and five other markets launched simultaneously with complete fiscal compliance, eliminating the typical 6-12 month per-country rollout cycle

240 stores, 61 countries, one platform – Boggi Milano now runs their entire global retail operation on unified infrastructure, positioned for continued rapid expansion

IMPACT METRICS

60 days

From contract to 140 stores live

100%

Fiscal compliance across all 8 launch markets

Zero issues

During Black Friday launch period

One Platform

Global customer, transaction and inventory data in one platform

This wasn't just an IT rollout. It was a transformation of our entire retail ecosystem. XY Retail gave us the speed, scale, and flexibility to meet customer expectations and expand globally.

Marco Benasedo
CIO, Boggi Milano

LOOKING AHEAD

The next chapter

Boggi Milano continues global expansion with XY Retail as their unified commerce foundation. The brand is rolling out advanced clienteling capabilities to deepen customer relationships, expanding their bespoke tailoring services to more markets, and integrating e-commerce more tightly with in-store operations.

With proven ability to deploy at speed without compromising experience, Boggi Milano is positioned to accelerate store openings while maintaining the premium service that has defined the brand for 85 years.