CUSTOMER STORIES
How Boggi Milano launched 140 stores in 8 countries in 60 days.
See how an 85-year-old Italian luxury brand accelerated global expansion without compromising on customer experience.

240+
stores across 61 countries
140
stores launched in just 60 days
Fiscalization
open new locations at record pace
Modules
POS, Clienteling,
Reporting

THE CHALLENGES
140 stores, 8 countries, 60 days. No room for error.
Boggi Milano faced a classic luxury retail dilemma: how to scale globally at speed without degrading the premium in-store experience their customers expected.
The brand needed to launch 140 stores across eight countries—including flagship locations in Milan's San Babila district and New York City—before Black Friday 2024. Each market had different fiscal compliance requirements. Each store needed RFID inventory tracking, mobile POS capabilities, clienteling tools for their signature bespoke tailoring service, and seamless integration with their existing systems.
Traditional retail system deployments take 6-12 months per market. Boggi Milano had 60 days.
The stakes were high: miss the Black Friday deadline and lose critical Q4 revenue. Deploy buggy systems and damage the brand's 85-year reputation for Italian craftsmanship and service excellence.
They needed a partner who could deliver enterprise-grade unified commerce at startup speed.

THE SOLUTIONS
Enterprise scale at startup speed
Speed without compromise:
- Cloud-native, API-first architecture enabled rapid deployment across multiple countries simultaneously.
- Pre-built fiscal compliance modules for France, Italy, U.S., and five other markets eliminated months of customization work.
- All stores went live before Black Friday 2024 deadline with zero critical issues.
- Custom tailoring app integrated directly into POS, allowing store associates to capture bespoke garment measurements and specifications seamlessly.
- RFID integration with Temera provided real-time inventory visibility across all stores and channels.
- Mobile POS freed associates from fixed checkout counters, enabling European-style personalized service anywhere in the store.
- Pay-by-link and flexible checkout options met modern customer expectations without sacrificing brand elegance.
- Customer device ID-based fraud prevention protected transactions across all markets.
- Android + iOS app support gave associates flexibility in hardware choices.
- Full fiscal compliance across eight countries from day one.
Modules Implemented
Go-Live Timeline
60 days from contract to 140 stores live across 8 countries
Industry
Luxury Fashion Retail

THE RESULTS
Live before Black Friday. Flawless ever since.
140 stores live in 60 days – A record-breaking deployment timeline in luxury retail, enabling Boggi Milano to hit their critical Black Friday revenue window
8 countries, full compliance – France, Italy, U.S., and five other markets launched simultaneously with complete fiscal compliance, eliminating the typical 6-12 month per-country rollout cycle
240 stores, 61 countries, one platform – Boggi Milano now runs their entire global retail operation on unified infrastructure, positioned for continued rapid expansion

IMPACT METRICS
60 days
From contract to 140 stores live
100%
Fiscal compliance across all 8 launch markets
Zero issues
During Black Friday launch period
One Platform
Global customer, transaction and inventory data in one platform

This wasn't just an IT rollout. It was a transformation of our entire retail ecosystem. XY Retail gave us the speed, scale, and flexibility to meet customer expectations and expand globally.
Marco Benasedo
CIO, Boggi Milano

LOOKING AHEAD
The next chapter
Boggi Milano continues global expansion with XY Retail as their unified commerce foundation. The brand is rolling out advanced clienteling capabilities to deepen customer relationships, expanding their bespoke tailoring services to more markets, and integrating e-commerce more tightly with in-store operations.
With proven ability to deploy at speed without compromising experience, Boggi Milano is positioned to accelerate store openings while maintaining the premium service that has defined the brand for 85 years.
Customer Stories
Real results from brands using XY




