INDUSTRIES

Beauty & Cosmetics

Power Every Shade
of the Brand.

Where Beauty
Meets Experience.

High Velocity. Higher Expectations.

Beauty moves fast—but expectations move faster. Disconnected systems, scattered profiles, and rigid promotions make it hard to deliver the personalized experiences today’s customers demand.

Challenges

Rapid SKU turnover and
seasonal launches

Fragmented experiences
between online and in-store

Loyalty disconnected from
day-to-day service

No centralized profile for
preferences, skin type, or history

Promotions hard to personalize
across regions and channels

Beauty Built
on Connection.

XY Retail brings every touchpoint together, empowering store associates, stylists, and service teams with real-time customer insight, localized tools, and seamless workflows. From boutique floor to brand HQ, it’s one platform that does it all.

POS

Quick checkout, sampling
triggers, and product returns

Clienteling

Profiles, skin/hair preferences,
past purchases, outreach

Inventory

Real-time availability,
new launch visibility

Promotions & Loyalty

Tiered programs, coupons,
and targeted incentives

Reporting

Product engagement, offer redemption,
customer lifetime value

From First Swipe
to Forever Loyal.

In beauty, it starts with a spark—but loyalty takes intention. XY Retail equips brands with the tools to turn one-time buyers into lifelong customers through smart discovery, seamless sampling, and personalized outreach—online and off.

Capabilities

Associate Toolkit with Product Discovery and Matching Logic

Personalized Sampling, Offers and Campaign Outreach

Launch Planning, Product Visibility and Refill Triggers

Loyalty Points at POS,  
App & Online

Omnichannel Conversations,
Reminders, and Recos

SKU-Level Reporting and
Regional Preference Trends

Built with—and for the World’s  Leading Brands.

From product discovery to post-purchase loyalty, XY Retail helps beauty brands deliver measurable impact at every stage. Smarter tools, deeper engagement, and faster execution—proven across global markets.

Trusted by
Beauty Leaders

Live with brands like PUPA
across 30+ countries.

Loyalty
That Converts

Loyalty redemptions up 30%
post-POS integration.

Sampling
That Sells

Double-digit improvement in
sampling-to-purchase conversion

Product Launch,
Streamlined

Faster onboarding with connected
inventory + training tools.

Glow Online.
Shine In-Store

One platform.
Every retail story.

From luxury fashion to consumer electronics, XY Retail adapts to your vertical—delivering modular tools, fiscal compliance, and retail innovation that scales with your business.