CUSTOMER STORIES

How Damiani unified 70+ jewelry boutiques across 12 countries on one platform

Luxury Jewelry Retail
Global

See how a 100-year-old Italian luxury jewelry house modernized after two decades on legacy systems—without losing the artisanal touch that won them 18 International Diamond Awards.

70+

boutiques across 12 countries

1924

100 years of Italian craftsmanship

18+

International Diamond Awards

Modules

POS, Clienteling,
Reporting

THE CHALLENGES

When legacy systems can't handle luxury at scale.

After over 20 years on legacy systems, Damiani faced a problem common to luxury houses scaling globally: their technology couldn't deliver the seamless, personalized experiences their high-value clientele expected.

Tracking thousands of one-of-a-kind pieces.
Unlike fashion retail with 50 identical items, luxury jewelry means thousands of unique pieces worth tens of thousands each. The old system couldn't track serialized inventory accurately. When a VIP asked about a rare piece, associates couldn't quickly confirm if it was in Paris or already sold in Tokyo.

Five brands, complex compliance, global scale.
Managing Damiani, Salvini, Bliss, Calderoni, and Rocca across 12 countries with different tax laws—all on systems that couldn't handle the complexity.Tracking thousands of one-of-a-kind pieces.


THE SOLUTIONS

One platform for luxury

XY Retail unified everything—POS, inventory, clienteling, order management, product info, and digital assets—on iPhones in associates' hands across 70+ stores.XY Retail deployed a fully integrated retail stack across all 140 stores in two months—POS, Order Management System (OMS), Mobile POS, RFID inventory tracking, and a custom tailoring application for bespoke garment services.

Real-time inventory for serialized goods:
Associates instantly see if a specific piece is available in any store globally, its exact location, or if it's committed to another client. No more mismatches. No more disappointed VIPs.

Unified client data everywhere.
Purchase history, custom designs, preferences—accessible to any associate serving that client. A VIP who commissioned a custom piece in New York walks into Paris, and associates know everything without asking twice.

Five brands, one system.
Damiani, Salvini, Bliss, Calderoni, and Rocca operate on unified infrastructure while keeping distinct identities. Shared efficiency, preserved character.

Multi-country compliance built-in.
Fiscal requirements for 12 countries handled natively—Italian tax rules, EU VAT, everything automated without custom work.

Modules Implemented

POS
PIM
Clienteling
DAM
OMS
Store Ops

Go-Live Timeline

70+ stores across 12 countries | Multi-brand portfolio on unified platform

Industry

Luxury Jewelry Retail

THE RESULTS

Artisanal heritage meets modern infrastructure

70+ stores unified across 12 countries on one platform.

Real-time precision tracking thousands of unique, serialized pieces.

360-degree client view accessible to every associate, every location.

Five luxury brands managed efficiently on shared infrastructure.

100% inventory accuracy for high-value pieces—no mismatches, no disappointed clients

IMPACT METRICS

70+

stores on unified platform

12

countries with native fiscal compliance

5

luxury brands managed on one system

100%

real-time inventory accuracy for serialized high value pieces

Partnering with XY Retail has been transformational. Their unified platform allows us to maintain our artisanal heritage while delivering a modern, seamless luxury experience. XY isn't just a provider—they're a true partner in our global journey

Damiani Leadership Team

LOOKING AHEAD

The next chapter

With unified infrastructure in place, Damiani continues expanding its global footprint while deepening customer relationships through enhanced clienteling capabilities. The brand is leveraging data insights from the unified platform to deliver increasingly personalized experiences.